AI Insights · Timothy · July 2025
Top 5 Consumer Finance Apps on Android in Serbia: Q2 2025
Explore the performance trends of the leading consumer finance apps on Android in Serbia during Q2 2025, based on Sensor Tower data.
The second quarter of 2025 saw notable trends in the performance of the top consumer finance apps on the Android platform in Serbia. According to data from Sensor Tower, these apps experienced varying patterns in terms of downloads and user engagement.
Yettel Bank had a fluctuating download trend throughout the quarter. Starting with around 8.1K downloads at the beginning of April, it saw a gradual decline, reaching approximately 3K by the end of June.
BPŠ mBank experienced a consistent decrease in downloads, beginning at 6.3K in early April and ending the quarter at about 2.7K.
AIK mBanking showed a significant drop in downloads from 14.2K in the first week of April to around 1.3K by the last week of June.
Moja mBanka Raiffeisen displayed a positive trend, with downloads increasing from 2.3K in April to 4.6K by the end of June.
Finally, OTP m-Bank had a more stable download pattern. Starting at 3.2K, it ended the quarter slightly lower at around 2K.
These insights highlight the dynamic nature of app engagement in the consumer finance sector in Serbia. For more detailed analytics and data, Sensor Tower offers comprehensive insights into app performance across various regions and platforms.